Showing posts with label soccer moms. Show all posts
Showing posts with label soccer moms. Show all posts

Monday, May 19, 2008

gas and geography

In the NYT today, Paul Krugman says he sees the future.

He's in Berlin, and he's talking about a future where people own more fuel-efficient cars and drive them less, because they live in a place where they don't have to:

"To see what I’m talking about, consider where I am at the moment: in a pleasant, middle-class neighborhood consisting mainly of four- or five-story apartment buildings, with easy access to public transit and plenty of local shopping.

It’s the kind of neighborhood in which people don’t have to drive a lot, but it’s also a kind of neighborhood that barely exists in America, even in big metropolitan areas. Greater Atlanta has roughly the same population as Greater Berlin — but Berlin is a city of trains, buses and bikes, while Atlanta is a city of cars, cars and cars."

And Atlantan soccer moms behind the wheel, cursing every minute of it.

I mention that because what Krugman is talking about is a huge cultural shift, one that will only happen as individuals change their behavior. And sometimes those take time to build critical mass. But if there's any group that can enact a cultural shift, it may be soccer moms.