Super Bowl

I don't love the Superbowl. Don't get me wrong; I don't hate it. I just don't care. I think I was one of 100 people in America — 75 of them Amish — who missed Janet Jackson's famous nip slip.

I kind of like the ads, but I figure I'll either see them on the internet or on television afterwards without all that football thrown in.

But one ad has already caught my attention.

USAToday is reporting that Cash4Gold — you've seen the ads, I'm sure: late nights, old ladies, gold jewelry — bought a Super Bowl timeslot.

From the story:

"The sour economy has been sweet for the Florida gold-melting service, billed as an alternative to a pawn shop. Cash4Gold transactions more than doubled to about 500,000 in 2008 vs. 2007. How it works: Consumers send in gold items and get paid based on weight and quality within two weeks."

The story said the ad will feature Ed McMahon and MC Hammer, "two celebrities who've had very public real-life financial reversals." It should be interesting.

Maybe Hammer will send this necklace to Cash4Gold.

In a side note, the Consumerist has posted in the past about how you can avoid being ripped off by Cash4Gold.